Apr 10

How to win at the “platform” game

A contemporary story brought to you by Twitter… who arguably, would have never risen to its present great heights in popularity, and thereby valuation, if not for the labors of its creative users… and now, we shall see their true colors…

“…Twitter investor Fred Wilson speculated that Twitter would edge out third-party developers whose add-ons for the microblogging service merely filled feature holes that the company ought to have built itself. Then Twitter, which previously hadn’t developed its own mobile apps, bought Tweetie, a popular Twitter service for the iPhone, and released its own BlackBerry app.”

With apparent lack of long term reputation strategy, their latest purchase is not well timed as “…these announcements came right before Twitter’s big developer conference, Chirp, which opens in San Francisco tomorrow.”

Twitter also purchased Summize nearly two years ago to fill the former void of search.

And the lesson to gleamed from Twitter’s totally tubular tale is… “The real reason to build a platform is to boost your company’s valuation. An open application programming interface lets third-party developers donate their labor and ideas to the cause of enriching your investors. And through their creativity, investors get inspired about the potential to make money.”

The moral of the story is: be the foundation (platform), not the pretty structure that sits above it. Because if you’re a company building off of some other company’s platform, being bought out is the only way to achieve a big pay day. Good luck with that.

Quotes from VentureBeat’s “How Twitter won the platform gamble“.

Also worth noting, as another prime example, Apple’s App-store.

Dec 09

Twitter hacked by “Iranian Cyber Army”


Why? Ideological objection to American pop-culture? Sanctioned by Iran officials? (Not likely, and certainly not officially.) Will first-world governments (US?) notice or care? Nah.

Even so, twitter has got a shitload of attention as of late. It’s a rarity to see any commercial/ad-spot that doesn’t divulge a corporate twitter addy at the end of it. This is exactly what happened with myspace when it hit the peak of it’s popularity.

Will twitter fade away into obscurity as myspace certainly has? Perhaps, though probably not. A big difference being that twitter has secured a lot of “biz-trade” deals. Meaning, twitter will stay relevant (longer than MyS) because it is being integrated into well-established structures such as the big Goog. Even if there is no major money exchange, twitter will remain above water.

The lack of a business plan and the fact that they subsist on VC (venture capital) may actually turn out to have been an advantage in acquiring these relationships. In a way, it is more attractive get involved with another business if they don’t really know what they’re doing yet whatever it is, they are popular. Less barriers to change more easy to meld…

But, I digress and do congratulate the “ICA” as Twitter was an excellent target. The only one better would probably be Facebook, but they most certainly have enterprize-grade security in full effect. Judging by Twitter’s track record in tech, I am not surprised. These folk seem like the popular kids, they look pretty and are pretty dumb.

Twitter is a great target to get the attention of young American’s and contemporary culture. Kids will be buzzing about it in school. Stars will notice. And whether we admit it or not, everyone wants to be popular w/the younglings.
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